Portfolio · Custom
A custom lead-generation platform helping static caravan owners sell directly to an established network of trade buyers.
Screenshots of the pages, so you can see the site.
Static Caravan Buyer was created to give static caravan owners a simpler way to sell their caravan without advertising privately, dealing with repeated enquiries, or approaching multiple traders individually. The site needed to collect the right information from sellers, make the process clear from the outset, and turn each enquiry into a structured lead that could be reviewed and distributed efficiently.
The site was built around a guided selling journey, with clear calls to action, model and location information, valuation-focused content, and a custom enquiry process designed specifically for static caravans. Behind the public website sits a bespoke system for capturing leads, recording attribution data, managing buyers, and supporting the sales process. The platform was built from scratch rather than adapted from a generic marketplace or CMS.
A commercially focused custom platform combining front-end design, lead generation, structured data capture, CRM-style workflows, buyer management, analytics attribution, location content, and SEO. It demonstrates how a website can be built around an operational process rather than simply presenting information.
